Digging the digital

And then specifically about Apple Intelligence. I only saw this part of the keynote, because I was helping my son with his first ever school presentation. I feel this a lot more important to work on together than just leaving it to a computer.

Could that possibly give you an idea of how I feel about Apple Intelligence?

Maybe. Some bulleted thoughts after the keynote.

• First, it’s so clever of them to end with “AI. For the rest of us”. They immediately set off directly against the rest of Silicon Valley, which is getting more and more bad PR precisely because of all these AI initiatives.

• The way they are integrating AI throughout Apple’s ecosystem is impressive. It promises a lot and I do see clearly here how they see a computer and app ecosystem as an extension of your life.

• Did we see anything on Apple’s effort on the climate? Something that has been widely covered in previous keynotes.

• Will Siri’s calls “Can I ask this to ChatGPT” become the new cookie walls that we mindlessly click away? Giving more and more to OpenAI in the long run?

• But besides that, Siri’s capabilities… if they will work as advertised, that’s some pretty powerful stuff there.

• What is the dataset of text and visuals that trained Apple’s own LLMs? How about copyright on that?

• I haven’t heard anything about the Vision Pro? How does that relate to Apple Intelligence?

• I can’t wait to clean up my photo library with 10.000+ photos including multiple of same snapshots (“just to be sure”), images from the grocery store (“this pasta sauce?”) and screenshots of memes and whiteboards.

• Apple is clearly going for the personal route with AI, I didn’t see much in the demo to build smart keynote presentations, searching through business file servers and doing your daily office work smarter. Not like Google Workspace or Microsoft 365. It’s all more on a personal, individual level how you deal with “work stuff”, but this is not reality for the most of us.

• How will Apple use AI in, say, Garageband or iMovie?

• And something that strikes me again here, as with every Apple keynote, why is everyone always hiking, making restaurant reservations, picking people up at the airport, writing perfect notes and brainstorming sketches and only having great photos in their library?

I’m open to how Apple is deploying AI, but the state of the tech industry in recent years has made me more hesitant to dive fully into it.

One more thing… I really had a laugh about the filename they used in the email on screen. It’s really accurate from my experience. And actually, the whole email is pretty funny…